Why attend?
1. Strengthen Your Legacy Strategy with Expert-Led Insights
Access the latest legacy giving trends with in-depth analysis from Smee & Ford and Legacy Futures. Benefit from strategic foresight, respond to economic shifts and adapt to generational influences on donor behaviour with confidence and clarity.
2. Stretch the reach and resource of your Legacy Campaign
Learn from successful, real-world examples — including Leukaemia UK’s bold DRTV initiative and Your Catholic Legacy’s multi charity collaborative approach. Take away actionable strategies that you can adapt to boost engagement and pledges.
3. Revitalise Your In-Memory Giving Programme
Examine Bowel Cancer UK’s sector-leading example of In-Memory strategy, and discover practical, research-based approaches to inspire your supporters and refresh your campaigns — helping you reach new donor audiences.
4. Deliver Legacy Events that create deeper connections
Explore how to balance acquisition goals with personal storytelling to create events that resonate with your supporter base. With insights from Compton Care and Motor Neurone Disease Association, you’ll learn how to craft memorable experiences that turn interest into lifelong commitment.
5. Mobilise Volunteers to Broaden Legacy Awareness
Learn how Samaritans effectively leveraged its national volunteer network to extend the reach of its legacy messaging. Discover best practices for equipping volunteers to become powerful, informed advocates for your cause.
Join the Legacy Strategy Summit to gain exclusive insights and connections.
- 5+ hours of live content - Learn from and engage with inspiring legacy fundraisers driving innovation and income growth.
- On-demand access - Watch sessions at your convenience
- Curate your learning experience – Tailor sessions to meet your charity’s needs and professional development goals.
- Networking opportunities - Connect with speakers and attendees worldwide through our virtual platform, enabling conversations, messaging, and meeting setups.
Exclusive Benefits
- Fresh industry insights – Gain exclusive access to innovative strategies, benchmarking opportunities, and the latest trends in legacy giving.
- Exclusive Smee & Ford update – Receive the latest intelligence on legacy giving trends.
- Thought leadership content – Access specially commissioned reports and articles aligned with the summit’s themes.