08.45 - 09.30 Registration and coffee
The findings will present a brand-new perspective on the future potential for the legacy giving sector and debate the external factors impacting potential future legacy donors’ propensity to give. We will also look at which causal areas are currently receiving the most legacy gifts, from which locations and age groups, and how these trends might change with future generations of donors.
- With several Will writing products and online platforms now established in the marketplace, offered by both charities and private companies, we debate what online and free Wills are contributing to the legacy fundraising sector.
- Will online Wills cause the inevitable slow death of the traditional Wills sector?
- Are online Wills a way of reaching younger donors and getting early-stage pledging?
- Free Wills – the role of liaison with the legal profession and other user guidance
- How can charities keep in touch with online Will users?
- What charities can legally do to steward donors and In Mem givers towards considering a legacy gift?
- Education and stewardship – what does this look like for In-Memory donors and pledgers over a decade long relationship?
- How to convert a donor’s interest in a person to an interest in the charity
- The Pledger Project – new data on the actual conversion rates from pledgers to legacy givers and how fundraisers can use this information