This years conference was brought directly to your home office and offered themes that included global legacy fundraising and legacy fundraising in the post-COVID era. But that’s not all, the Legacy Strategy Summit 2020 gave delegates exclusive access to a range of on-demand materials including pre-recorded case studies and interviews, how-to guides and new legacy-focused research to help with organisation’s legacy strategies.

The 2020 summit looked at legacy giving from four perspectives, allowing attendees to shape their conference experience to their own interests and requirements. These areas were:

  1. Building a legacy strategy – For charities just starting to plan their legacy fundraising
  2. Growing a legacy strategy – For charities with established legacy campaigns looking to move to the next level
  3. Global legacy fundraising – Showcasing best practice examples and international inspiration for developing and strengthening legacy campaigns
  4. Legacy fundraising post-COVID – Demonstrating how fundraising techniques, technology and teams have changed since lockdown and how charity legacy giving teams are recovering from the crisis.

Benefits of attending

  • Interactive - This year’s digital platform enabled attendees to watch the content from home or office. Either as live and interactive sessions, or via links to recorded sessions after the live dates, so the conference could be viewed and absorbed when most convenient.
  • Accessible to you and your team - Create a shared experience by watching the summit with several colleagues from across your charity, where you can learn new techniques and be inspired on your fundraising journey together. 
  • Packed with extra resources -  Attendees benefited from access to a library of useful links and research to further their knowledge of legacy strategy, including pre-recorded sessions on specialised areas of legacy fundraising, technical legal issues, data management developments and communication techniques.
  • Relevant to all levels of charity and legacy professionals - Sessions for all levels of the team and all sizes of charity – from those new to legacy fundraising, experienced legacy team members looking for inspiration and insight and senior leaders and board members wanting more insight into the income and engagement opportunities that can be created from legacy fundraising.

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