Global Legacy Fundraising – Inspiration & Best Practice
How to be big in legacy fundraising - A comparison of techniques and best practice in the UK and The Netherlands
Cancer Research UK has long been known to set the UK benchmark for legacy fundraising. We hear how their agile legacy fundraising throughout 2020 has kept pledges and donations on track during difficult times. In the Netherlands, the Dutch cancer charity KWF receives the largest amount of legacy income in that country – but how has their innovative new strategy, launched a few months before the lockdown, contributed to this success?
- Growing legacy income after a 30% loss in overall charity income
- Working effectively with reduced team sizes
- How to stay agile, flexible, and creative during a period of great challenge
- Reaching your supporters – techniques, innovations and lessons learned
Capitalising on a global network of donors and supporters for your legacy campaign
In this lively session, featuring a mix of high-profile US and UK academic organisations, we compare some different approaches to legacy strategy, legacy fundraising, and long-term stewardship. The session will be of benefit to all legacy professionals from across the charity sector.
- Would your charity benefit from a bolder, more upfront approach to asking for legacy gifts?
- The stewardship techniques that work when following donors through several decades of their life
- How your charity can engage with its younger supporters, and lower the average age of legacy pledgers?
Global legacy fundraising – inspiration & best practice: The Canadian experience
Fraser and Laurie will discuss the sector-wide collaboration in Canada that combines the power of charities, legal and financial services professionals, and sector champions to move the dial forward on legacy giving.