Global Legacy Fundraising – Inspiration & Best Practice

How to be big in legacy fundraising - A comparison of techniques and best practice in the UK and The Netherlands

Cancer Research UK has long been known to set the UK benchmark for legacy fundraising. We hear how their agile legacy fundraising throughout 2020 has kept pledges and donations on track during difficult times. In the Netherlands, the Dutch cancer charity KWF receives the largest amount of legacy income in that country – but how has their innovative new strategy, launched a few months before the lockdown, contributed to this success?

Growing legacy income after a 30% loss in overall charity income
Working effectively with reduced team sizes
How to stay agile, flexible, and creative during a period of great challenge
Reaching your supporters – techniques, innovations and lessons learned

Capitalising on a global network of donors and supporters for your legacy campaign

In this lively session, featuring a mix of high-profile US and UK academic organisations, we compare some different approaches to legacy strategy, legacy fundraising, and long-term stewardship. The session will be of benefit to all legacy professionals from across the charity sector.

Would your charity benefit from a bolder, more upfront approach to asking for legacy gifts?
The stewardship techniques that work when following donors through several decades of their life
How your charity can engage with its younger supporters, and lower the average age of legacy pledgers?