Connecting and growing donor groups with in-Memory strategy
Building on your existing networks: alumni, members, supporter groups
The route from In-Memory giver to legacy pledger
Ethical considerations around free wills
Who might be influencing your donor’s choices?
The fallout from Remote and “Zoom” wills - the new legal requirements of a free will service.
The search for new legacy prospects: Micro-mining your donor database:
How can legacy teams better analyse their data to cultivate a wider pipeline of expected and stewarded legacy pledges?
Donor habits – mapping their whole charity giving profile & key touchpoints over a lifetime.
Does your digital campaign reflect the diversity of donor audiences and supporters?
How diverse is your donor audience in 2024?
Is your legacy campaign ageist?! Making your Digital campaigns accessible to all donor groups
How can legacy fundraising campaigns connect with faith-based groups?
Donor preferences and commitments – tapping into belief-linked giving habits.
The powerful role of language and imagery in your campaign and comms
Award-winning legacy campaigns and legacy projects on a shoestring:
We showcase 4 case studies from the Legacy Giving Awards 2024, to highlight the innovation, creativity and excellence taking place in UK legacy strategies.