Emily Ding

Gifts in Wills Manager
Canal & River Trust

Emily joined the Canal & River Trust in 2021 to manage legacy fundraising, implementing a strategy focussed on raising awareness of gifts in wills, increasing the number of supporters leaving a gift, ensuring their impact is properly celebrated and ultimately growing legacy income for the Trust. A key part of this work has been the establishment of a successful legacy events programme – welcoming nearly 500 guests in 2023, and showing supporters first-hand the impact a gift in their will could make.