Aoife is ‘new’ to fundraising, having joined The Hospice of St Francis almost 3 years ago, focusing on Gift in Wills (and Major Supporters).

With a solid background in brand marketing, her approach to driving awareness, communication and packaging propositions has allowed us to reshape how we talk about ‘Gifts in Wills’ both internally and externally.

Gifts in Wills is now embraced as an equal and valid way to ask our supporters to engage with us, which we continue to build on.