Accomplished at strategic brand development and planning, and helping teams better understand their audiences and consumer behaviour through qualitative and quantitative research, she has worked as a strategist and insight specialist on major brands and organisations including Dove, Boots, Nestle, The Samaritans, WWF, WRAP and The Home Office.

Outside of work, Anna is mum to three teenage children and spends most of her spare time cooking. She also loves visiting art galleries and is currently trying her hand at pottery.