2026 Key Themes

Mapping the Geography of Generosity

Understand how UK regions differ in causes, behaviour and giving patterns — and how to use this insight to increase legacy income.

Campaigns that Demand Attention

Learn from bold, disruptive campaigns that engage new and distracted audiences.

Small Team, Big Impact

Build a high-performing legacy programme with limited resource and maximum focus.

Events that Engage & Convert

Turn curiosity into commitment through more immersive donor experiences.

Driving Internal Buy-In

Re-energise colleagues and stakeholders around your legacy strategy.

From Major Donor to Legacy Gift

Unlock transformational gifts by understanding high-value supporter motivations.