Legacy Strategy in the New Normal – How to Adapt your Campaign for the New Environment
What is your charity’s “lockdown legacy”? Keeping your campaign relevant to old and new donors
Has your legacy campaign been low key or just muddling through 2020, or has it emerged from the crisis with renewed sense of energy and purpose? We hear from two charities that were involved in the front line of the Covid-19 response, who will offer suggestions as to how fundraisers can give their campaign extra depth and meaning – and go into 2021 as a stronger and wiser legacy team.
- Keeping your legacy campaign relevant and resonant to supporters
- Using skills gained during lockdown to strengthen your legacy message
- Ensuring your charity benefits from the increased public focus and local community awareness
Staying positive – towards a pot of gold the end of the rainbow
- The overdue modernisation of the legacy fundraising sector
- A focus on the personal element of each legacy story
- Long term stewardship – a brief case study of a 30-year journey
- Techniques and technology that will remain an essential part of any strategy
- Legacy fundraising as a central part of an income strategy