Mark Pincher is Data Analyst for Smee & Ford, CharityFinancials and Charity Choice. Over the past 15 years, Mark has specialised in analysing trends in charity data, with a focus on income and expenditure trends and legacy giving for all UK charities. Mark has contributed to a number of key charity publications including Legacy Fundraising (Directory of Social Change); Charity Trends (CAF and CaritasData); Legacy Market Report (Smee & Ford); Codicil magazine; and The Fundraiser magazine.