Sheila McGuinness

Industry expert

Sheila  McGuinness

Sheila McGuinness

Samaritans Head of Individual Giving

Sheila McGuinness is Head of Individual Giving at Samaritans, generating around 50% of the charity’s total voluntary income. Her remit covers direct marketing, legacy administration, data and supporter care functions. Sheila has worked in legacy marketing across similar roles previously at the British Heart Foundation, Age UK and Parkinson’s UK.

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