Liam Clark-Brown


14 - June 2018

Industry expert

 Liam Clark-Brown

Liam Clark-Brown

, , Centrepoint , Senior Legacy and Recognition Giving Manager

As the lead for legacy and recognition giving at Centrepoint, Liam is responsible for legacy and In Memoriam marketing, product development, the events and stewardship programme and legacy case administration, all of which contribute to Centrepoint’s strategic aim to diversify its sources of income. Since launching Centrepoint’s first ever legacy campaign ‘My Dreams’ in January 2017, Liam’s team have developed a digital acquisition programme for legacies, taking CPA from £164 to £11 through an effective test and learn strategy.

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