Camille Boyer

Product Manager
Dutch Cancer Foundation

Camille Boyer is responsible for the legacy fundrasing program of KWF (Dutch Cancer Foundation). KWF is the largest charity in the Netherlands; legacies make up about one third of the total income. Last year KWF has worked out a complete new legacy strategy, including a cradle-to-grave customer journey, a personalized as well as automized stewardship program, and a fact based prediction model. After having implemented it, KWF expects to be fully prepared for the 2020's. Unless Covid-19 throws a spanner in the works.