2020 Advisory Board
This year we have worked with a range of industry experts from our advisory board to help create our best agenda yet! View full agenda here.
They have provided expert knowledge and guidance to help address the key issues within the legacy fundraising sector now.
Richard Radcliffe is a consultant in legacy fundraising with over 30 years' fundraising experience. He has carried out over 1000 legacy focus groups for over 400 charities. Career highlights include director of fundraising at the Order of St Jon (St John Ambulance and the St John Ophthalmic Hospital in Jerusalem) and a director at the Charities Aid Foundation.
After Graduating from University Tish fundraising career started when she joined the Barnardos Corporate fundraising team she went on to work in the Community and Educational Fundraising Team. For the last 14 years, Tish has worked for Guide Dogs, initially in Regional Fundraising development in Yorkshire managing a number of projects including the BBC radio Leeds appeal. In 2004 Tish moved to work as the first regionally-based Legacy Marketing Officer for Guide Dogs, developing relationships with key individuals and running the events program. 10 years on Tish is part of the team that has twice won the Institute of Fundraising’s Best use of Legacy Marketing.
Rachel Hedley joined St Christopher’s Hospice last year to develop a new legacy strategy to support legacy income of £4m a year. With a previous life as director of a marketing and communications agency; and supporter engagement and in-memory fundraising at neonatal care charity Bliss, Rachel believes that the reason more people don’t leave gifts in their wills to their favourite charities is that they are never asked.
Craig is Macmillan Cancer Support's first-ever Director of Legacies. He's spent 20 years at Macmillan in a number of diverse roles from Supporter Donations to Innovation via Individual Marketing and Special Events. Most notably he led Macmillan's Challenge Events team for 11 years where he increased net income from £1.5m to £12m and built a culture of delivering unrivalled experiences. A passionate exponent of Relationship Fundraising he's now tasked with embedding legacies throughout the charity and raising £1billion by 2026.
Mabs Rahmen is implementing a new three-year legacy strategy and legacy marketing programme at CPRE, The Countryside Charity, which will optimise the legacy experience for their supporters. He focuses on intensive data analysis, which informs his supporter-centric model, and believes that high-level results can be achieved with limited resources.